Svenja Hinrichs has gained a wealth of experience in German national politics since 1998, working in key positions in a total of three SPD German federal election campaigns
As a consultant, she can draw on extensive experience in national campaigning and integrated communication. She has also acquired comprehensive knowledge of processes in Federal Ministries and legislative and reorganization processes. She was the head of the SPD election campaign taskforce in 1998 and 2005 and led the SPD campaigns and communication department in 2009. From 2002 to 2005 she was the head of the office for the Federal Minister of Education and Research. Subsequently, she managed the planning and strategic communication department in the Federal Ministry of Labour and Social Affairs for four years.